Our mission is to merge human judgment with the potential of generative AI to do better work and make work better.

We are people who have lived the good, bad, and ugly of emerging technologies for decades. We decided to pool our talents to improve leaders' capacity for wayfinding through the emerging generative AI landscape.  Our team blends academic, business, and tech expertise. 

We believe that we can help leaders harness AI direction to operationalize better proficiency and productivity, emphasizing safety, inclusivity, and transparency. 

We are Blue x Blue.

We think that the world with generative AI is as wide open as the blue sky x the blue sky. Inspired by the idea that we can do some good in the post-pandemic world of work, we help leaders consider how to mitigate risks and engage generative AI to simplify processes, grow businesses, and discover new and innovative ways of solving problems.

  • Julia Zarb

    FOUNDER + STRATEGY

  • Julia Roy

    GROWTH + OPERATIONS

  • Solange Rivard

    BRAND + STRATEGY

  • Karsten Faethe - Jackson

    GENERATIVE AI + FULL STACK

  • Helen Edwards

    FOUNDING ADVISOR

  • Darren Larsen

    FOUNDING ADVISOR

  • Howard Rosen

    FOUNDING ADVISOR